Coca-Cola, Nokia and Delhaize choose Greece for human resource skills
November 26, 2013
By Dimitra Manifava and Vangelis Mandravelis

The Coca-Cola Company is planning to establish a Consumer Interaction Center in Athens. The 1-million-euro investment is expected to create between 100 and 150 jobs. It is due to start operating in early 2014 and will be fully developed in 2015 to cover 23 countries in Central and Southern Europe. The Consumer Interaction Center will develop all of the group’s social networking applications and will employ marketing officials and ICT experts, among others. Coca-Cola Chairman Muhtar Kent informed Prime Minister Antonis Samaras of the company’s decision in a letter following a meeting in September between the two men in New York. Greece was chosen for the Greeks’ know-how and language skills…”

Nokia Solutions and Networks (NSN) officially announced on Tuesday its intention to expand its software center in Attica, which creates telecommunications solutions for the global market. The new NSN investment will create an additional 150 jobs, taking the number of engineers employed at the center at Kato Kifissia, northern Athens, to over 580 and creating one of the multinational company’s biggest software centers around the world. The new unit was inaugurated yesterday by the ministers of development, Costis Hatzidakis, and labor, Yiannis Vroutsis.”

Delhaize announced on Tuesday it is creating a Center of Excellence in Greece, one of only two in the world. The Belgian group, which owns Greece’s AB Vassilopoulos supermarket chain, has already launched operations at the center in Gerakas, eastern Attica, having hired 30 people from the ICT sector to develop specialized software solutions such as the SAP Retail system and e-commerce intranet. Delhaize chose Greece as it was the first country where it implemented SAP Retail and adjustment proved rapid.”

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Coca Cola Consumer Interaction Center in Athens

Athens was chosen by the parent company of Coca Cola for the new Consumer Interaction Center (Center for Interactive Communication Society) for Central and Southern Europe. This decision, which is a vote of confidence in the prospects of the Greek economy, informed the president and CEO of the world «The Coca Cola Company», Muhtar Kent the chairman of the Business Unit Central and Southern Europe Nikos Koumettis in a letter to Prime Minister Antonis Samaras.

The letter stated that the decision was taken following a meeting with the Prime Minister held last September in New York, at the event organized by The Hellenic Initiative organization.

Further underlined that the establishment of the Centre in Athens “reflects our belief in the potential for Greece to return to growth and added value of the special skills of the Greeks” and added:
This decision was based on its expertise and language training available to the Greeks, but also our ability to contribute to society by offering attractive and high-level jobs for young talented Greek in the growing area of social networking and communication.”

The Coca Cola also declares its commitment to invest and strengthen its presence in our country. The Citizen Interaction Center will be the administrative and business center for activities on internet and social networking Coca Cola in the region. The operation is planned to start in early 2014 and full deployment in 2015 covering 23 countries of Central and Southern Europe.